This document contains confidential and proprietary information belonging to Jeff Manera and PourEver Wine Preservation and Dispensing System (also referred to as Pour-Ever)
By accessing this Executive Summary and continuing the read the following, the recipient agrees, among other things, to keep the information contained herein confidential. Please review disclaimer at end.
Contact information: email@example.com
Jeff Manera/founder: firstname.lastname@example.org
The PourEver Wine Preservation and Dispensing System offers a substantial improvement over current wine preservation and dispensing “P/D” systems, in both length and quality of preservation and ease/speed of integrating and removing each bottle (think Keurig™ vs. Mr. Coffee™). The basic “through the cork” concept is shown below, but not the details. The actual technology and most recent design is not shown below and not evident in the currently issued patent. Unpublished patents-pending and the current prototypes detail the most recent and efficient intellectual property and technical designs after more than a decade of extensive R&D and testing.
Showing through-the cork concept –actual technology is not shown
Market challenge: Educate the wine industry and public as to the benefits of PourEver vs. the preservation and dispensing systems currently on the market.
The Current Market
There is a substantial existing market for P/D systems. High-end units price from $6,000 to over $100,000 with a gross margin over 90% and offer a strong upsell or secondary/lateral sales opportunities for PourEver’s superior technology. PourEver offers substantial advantages over these systems.
There are also untapped markets that currently technology does not accommodate due to fear of spoilage/waste, including large (1.5 or 3 liter) bottles and expensive bottles of wine. With consumers demanding more expensive wines by-the-glass, the timing is ideal.
Concept of an 8-bottle commercial unit (there are renderings available for various concepts):
Also, and importantly, there are a number of untapped markets that currently technology is unable to accommodate which represent a wide-open opportunity for PourEver. These include large 1.5 or 3 liter bottles and expensive bottles of wine (rarely used with current systems for fear of spoilage and waste). Another valuable market for this technology is expensive olive oils and similar. See the article excerpt below. PourEver offers a substantial improvement over current wine preservation and dispensing “P/D” systems, in both length of time and quality of preservation and ease/speed of integrating and removing each bottle in those situations where preservation may not be the priority.
The Business Opportunity
The preservation and dispensing market is ripe for a new entrant with new and superior technology that allows both far quicker cycling of bottles and dramatically longer preservation when desired.
Upside Potential beyond forecasts; “blue sky”
The actual realized potential and investor returns could be substantially larger than forecast if market penetration is even modestly successful. There is a real possibility that PourEver systems will sell at a substantially higher pace than forecast.
There are several entrenched incumbents and a number of small startups. These all use the same inefficient technologies (nothing like PourEver exists in the market), which involves removing the cork and replacing it with gas line, wine line and spout system.
The critical flaws with all competing systems: The wine is always exposed to oxygen during the wine removal and device insertion process. Also, air intrudes into these systems on an ongoing basis. PourEver is the only system that virtually prevents oxygen intrusion into the wine bottle.
Also, the competitor systems are cumbersome and time-consuming to add/remove wine bottles. PourEver is substantially quicker and easier and requires far less time and steps for both adding and removing bottles – it has strong appeal and competitive advantage even where preservation is not a concern, for example in popular bars/restaurant serving a large volume of lower priced wines.
One “through the cork” system, “Coravin”, is on the market. The Coravin design is clever and noteworthy, but there are numerous design deficiencies (there have been issues with exploding bottles/injuries, inefficient/wasted gas, very slow pours, transferring of cork rot/fungus between bottles) which make this technology inefficient for commercial, high-volume use or with expensive wines. PourEver suffers from none of these issues. While Coravin is a clever product and should be applauded, it is best suited for a very low-volume or home market environment.
Product development has been under development for more than 10 years, after working extensively with numerous engineers, IP/design master’s-level academia and product designers. The core technology is in place and has been repeatedly proven, with functional prototypes. The actual technology and most recent design is not being disclosed and is not evident in the currently issued patent or herein. Unpublished patents-pending and actual functional models detail the most recent and efficient intellectual property and technical designs, and will be shared during due diligence with serious parties.
- The technology and IP is unique and is not known to exist anywhere in the market
- One US utility patent has been issued, with other patents pending and additional patents being prepared with technology improvements
- Trademark being applied for
- Next generation IP/technology is already being worked on
The Management Team
Founder Jeff Manera is a long-term product developer who has patented several products and also has substantial experience in the financial/capital markets.
Investing /Partnering Options
Licensing Relationship (Preferred):
Licensing is preferred due to the likely ability of a large firm familiar with the industry and with resources/staff/funding in place to quickly scale up and product launch, manufacturing, distribution channels, etc. to saturate the market, before copy-cats etc. can enter the market place. This would be more of a challenge with a minority equity or debt partner not substantially contributing to the launch efforts.
The founder is very willing to remain involved in any capacity and willing to continue devoting substantial time to the venture, including on the advisory board, as the product spokesperson, relationship-building, continued with strategy / R&D contributions etc. etc.
Debt / Equity
Use of initial funds for debt/equity (vs. licensing):
Engineering/design to fine-tune design details, simplify components and assembly, mold setup/machining costs of unique parts, sourcing/stocking components, website design, local office setup, legal/patent work.
INFORMATION REGARDING EXECUTIVE SUMMARY
This Executive Summary (the “Executive Summary”) contains certain information regarding the current and planned operations and business of the PourEver Wine Preservation and Dispensing System (the “Company”) or “PourEver”; including the projected financial performance of the Company. This Executive Summary has been provided to the recipient solely for the purpose of assisting the recipient in deciding whether to proceed with an in-depth investigation of the Company in accordance with procedures established by the Company and its advisors.
By accepting a copy of this Executive Summary, the recipient agrees, among other things, to keep the information contained herein confidential. The recipient agrees to restrict the use of any information contained herein to those people within the recipient’s organization or its designated representatives who have been informed of the confidential nature of such information and who need to have such information in connection with the organization’s evaluation of the Company.
The Company has prepared this Executive Summary on the basis of internally prepared information, as well as information from public and private sources, including trade and statistical sources commonly used in the industry. This Executive Summary does not purport to contain all of the information that may be required to evaluate all of the factors that would be relevant to a recipient in considering a transaction with the Company. The Company makes no warranty or representation, either express or implied, as to the accuracy or completeness of either the material contained herein or any other written or oral information provided by the Company to the recipient, and no liability shall attach thereto.
Nothing contained in this Executive Summary is, or should be relied upon as, a promise or representation as to the future. The projected financial information contained herein was prepared expressly for use herein and is based upon the Company’s stated assumptions and analysis of information available at the time this Executive Summary was prepared. There is no representation, warranty, or other assurance that any of the projections set forth herein will be realized. This Executive Summary does not purport to contain all of the information that may be required to evaluate the Company and any recipient hereof should conduct its own independent investigation and analysis.